A n d r e w s G u m W o r l d

IMAGE: Sail-World.com.

Three Texas fishermen were rescued this past weekend after being lost at sea for a week. The three boaters were found 180 miles from land after a Coast Guard search that covered nearly 86,000 square miles. They were discovered while still with their capsized catamaran, Affordable Fantasy.

An ABC News report on the rescue detailed how the men stayed alive until they were found (emphasis ours):

The Coast Guard officials said they survived because they stuck with the boat. The men also rationed bubble gum and crackers and used a hose to suck fresh water out of the internal “washdown” tank. Fishermen often keep such a tank to wash fish slime off their boat when they are out in the salt water.

CUANDO A MI MISMA PREGUNTO, originally uploaded by VERY NINION.

Chewing Gum Posters, originally uploaded by Phil McGrady.

IMAGE: Media.

Clemenger BBDO, an ad agency in Australia, has helped Wrigley plunge into the world of social media by creating The 5 Feed, a website designed to help the gum company “connect with young people who increasingly demand digital involvement and greater creativity; ‘an audience that is seeking, sharing and remixing culture.’”

In a piece earlier this summer in Media, it described the agency’s creation of The 5 Feed site, “a social platform that invites the public to download and remix works from commissioned Australian designers, artists and musicians.”

 You can explore that site, and do your own remixing of culture, here.

ps Wrigley 5 gum flavo(u)r translation guide from the Land Down Under:

Pulse (Australia) = Lush (North America)

Electro = Rain

Cobalt = Cobalt

Baby Ruth Gum, originally uploaded by Waffle Whiffer.

IMAGE: oleole.com.

A Brazilian futebol/soccer player, José da Silva Aloísio, discovered the threatening drawbacks of chewing gum and running into fellow players. As The New York Times reported last week:

Aloisio, a striker for Vasco da Gama, wound up in the hospital after colliding with an opponent and choking on his gum during a second-division game Tuesday. He was released from the hospital and avoided serious injury.

While Aloísio doesn’t remember much of the injury — after which he stopped breathing momentarily — the accident has inspired a new approach for the mingling of futebol and chiclete:

“I don’t remember a lot,” Aloisio told local media Wednesday. “I only remember the doctor taking the gum out. I have never been scared like this — no more chewing gum for me.”