The gum (of Madison, Wisconsin)
Wednesday, September 21st, 2011
Photo: © Todd Klassy, Flickr

Photo: © Todd Klassy, Flickr

Photo, New York Times
Sunday’s New York Times reports that Shaun White, of snowboarding and Stride gum commercial cameo fame, now has a Stride Gum named after him “Whitemint” gum, which features a stylized Shaun on its package (see above). Maurice Herrera, who is senior director of United States gum brands for the food company Kraft, believes that Shaun will help skew Stride’s typical gum-chewing audience (18-24) even younger, noting in the article that “A lot of 10- to 12-year-olds hold Shaun in high esteem.” In addition to recent fame with gum, White was also named the second most powerful athlete earlier this year by Bloomberg Businesweek.

File photo, Associated Press, Washington Post
While the Wrigley company itself was sold to Mars just about three years ago, the 90-year-old landmark building on Michigan Avenue in Chicago has just been sold to BDT Capital Partners of Chicago (Groupon holds a minority stake in the deal), who will seek landmark status for the building. Today’s Washington Post reports that “the chewing gum maker has been committed to securing new ownership for the building that would ensure its future and protect its legacy.”