Archive for the ‘gum advertising’ Category
Gum commercial | El Puma
Sunday, September 6th, 2009Gum advertisement | 1928
Friday, September 4th, 2009 1928 Wrigley’s Doublemint Gum Ad ~ Mother Goose Song
of Sixpence, originally uploaded by atticpaper.
Make your world go rounder: The campaign
Friday, September 4th, 2009
IMAGE: Users Experiential
In our post earlier today, we shared a (widescreen!) video featuring part of an innovative chewing gum campaign conducted by Mentos Gum in Canada earlier this year.
Hessie Jones’ Toronto-based blog hessiej.com goes behind the scenes of the campaign, which encouraged consumers to suggest what they’d do to make the world go rounder. As Jones notes in her post, the campaign was designed to focus on life’s simple pleasures:
The premise: Make Your World Go Rounder was meant to be light-hearted and fun, and make Canadians smile by reminding them about life’s simple pleasures. According to Alison Neil of Cossette [the agency that created the campaign], “In the competitive and cluttered gum market we wanted to bring attention to a product feature of Mentos Gum, their roundness (the only round gum on the market), hence “make your world go rounder… we certainly consider this campaign to be non-traditional. We decided to develop an experiential/User Generated Content campaign to engage consumers, develop a dialogue with them and enhance their brand experience.”
The campaign included a website where individuals could post their own suggestions (a screen capture of the website is above), and the winning suggestion included what became a fun park for grown-ups (complete with inflatable slides) in Yonge-Dundas Square in Toronto this past August.
Jones’ post includes a video of the winner of the contest, Danielle Lamarche, and the fun in Toronto that grew out of her idea…
Gum video | Mentos Gum, Canada
Friday, September 4th, 2009Gum commercial | Italy
Thursday, September 3rd, 2009Chewing gum trading card | 1941
Thursday, September 3rd, 2009 
Skybirds Chewing Gum Trading Cards - 1941,
originally uploaded by Thomas Duchnicki.
Gum commercial | Hollywood Sphere, France
Wednesday, September 2nd, 2009(No) chewing gum sign | Rotterdam
Wednesday, September 2nd, 2009 
Urban Messages, originally uploaded by FaceMePLS.



