A n d r e w s G u m W o r l d

CUANDO A MI MISMA PREGUNTO, originally uploaded by VERY NINION.

Chewing Gum Posters, originally uploaded by Phil McGrady.

IMAGE: Media.

Clemenger BBDO, an ad agency in Australia, has helped Wrigley plunge into the world of social media by creating The 5 Feed, a website designed to help the gum company “connect with young people who increasingly demand digital involvement and greater creativity; ‘an audience that is seeking, sharing and remixing culture.’”

In a piece earlier this summer in Media, it described the agency’s creation of The 5 Feed site, “a social platform that invites the public to download and remix works from commissioned Australian designers, artists and musicians.”

 You can explore that site, and do your own remixing of culture, here.

ps Wrigley 5 gum flavo(u)r translation guide from the Land Down Under:

Pulse (Australia) = Lush (North America)

Electro = Rain

Cobalt = Cobalt

Baby Ruth Gum, originally uploaded by Waffle Whiffer.

IMAGE: oleole.com.

A Brazilian futebol/soccer player, José da Silva Aloísio, discovered the threatening drawbacks of chewing gum and running into fellow players. As The New York Times reported last week:

Aloisio, a striker for Vasco da Gama, wound up in the hospital after colliding with an opponent and choking on his gum during a second-division game Tuesday. He was released from the hospital and avoided serious injury.

While Aloísio doesn’t remember much of the injury — after which he stopped breathing momentarily — the accident has inspired a new approach for the mingling of futebol and chiclete:

“I don’t remember a lot,” Aloisio told local media Wednesday. “I only remember the doctor taking the gum out. I have never been scared like this — no more chewing gum for me.”

No Chewing Gum Today, originally uploaded by Mediachaos.

Little Girl playing with chewing gum, originally uploaded by Selestadienne.

Barrow’s Newsagent, Lower Clapton, originally uploaded by Fin Fahey.