Chewing gum on your television screen (sorta) | Extra™ returns to The Biggest Loser™
Last week, CNNMoney.com (in between its reports on one of the worst weeks ever for the US economy) noted that Wrigley’s Extra gum would be part of the third season of the popular NBC show “The Biggest Loser,” for both the contestants on the show and viewers, who can take part in a sweepstakes that will connect winners with Biggest Loser trainer Bob Harper (well, you can, of course, read what it says above).
Here’s how the article, “Extra(R) Gum Returns for Another Season on NBC’s “Biggest Loser”: Offers Audiences a Chance to Attend Season Finale Live and Meet Trainer Bob Harper” reports on how Extra gum plays a role in the contestants’ training regimen on the show:
“Maintaining the proper weight management routine can be a daunting task because it is tough to stick with healthy diet choices, a consistent workout routine and the will power to avoid unhealthy snacking,” said Bob Harper. “Small, daily steps like chewing a piece of Extra sugar-free gum to curb sweet cravings can have a tremendous impact on a healthy lifestyle. ‘Stick it to Snack Cravings’ sweepstakes winners who visit our set for the finale will witness first-hand the emotional impact of this transformation.”
This will be the third season in which the show’s trainers have recommended their contestants chew Extra gum when they crave sweets rather than indulging in higher calorie options. The trainers’ advice supports what research has shown, that chewing gum before snacking may help reduce cravings for sweets. Another evident benefit to chewing Extra gum is that it contains only five calories a piece. And, according to researchers, the sheer act of chewing gum can burn approximately 11 calories per hour.