Wrigley PlenTPak | 1964-2008, RIP
A couple of months back, Brandweek reported that Wrigley will launch its Slim Pack this fall (along with new gum-flavored lip balms, which is a different story, I imagine). The Slim Pack will replace the PlenTPak, in use by Wrigley since 1964 (and by Gum Guy since 1993; see above), and will contain 15 sticks instead of 17. The new approach echoes the packaging for Wrigley’s new “5” brand and will offer gum chewers more portability and durability, and “more space on the shelf” in stores. The website PackExpo offers full details in its “Executive Brief” section on the new packaging, including the detail that the plain foil wrappers themselves will be “imprinted with Wrigley’s, plus tiny repeating icons of persons tossing trash into garbage can(s),” perhaps good news indeed in motivational reinforcement for gum chewers in cities around the world, including those in the UK who are struggling with disposed gum on the street (see posts everywhere throughout this blog).
On a personal note, it’s particularly sad news after spending more than a decade to perfect the art of typically juggling six PlenTPaks in each hand, but it will offers a new and interesting challenge, one supposes.
Here’s a sneak peek at the look of the new Slim Pack:
